Sellers on Amazon Ready for Busy Holiday Season

50 percent of units sold on Amazon are from sellers, small businesses
and entrepreneurs

Seller Fulfilled Prime program has added more than 6 million new
items for Prime members with free two-day or next-day shipping in the
U.S., U.K., France, Germany and Japan

Automated pricing, deals scheduling and seller mobile app make this
holiday season easier for businesses selling on Amazon

SEATTLE–(BUSINESS WIRE)–Amazon (NASDAQ: AMZN) predicts record-setting sales this year from
businesses selling on Amazon as they prepare for a busy holiday season.
To help keep up with demand, sellers will benefit from the Fulfillment
by Amazon (FBA) service and growing Seller Fulfilled Prime program to
reach tens of millions of Amazon Prime members worldwide. The Seller
Fulfilled Prime program has already made more than 6 million new items
available to Prime members across the U.S., U.K., France, Germany and

“We’re dedicated to making the fulfillment technology that Amazon
develops available to sellers,” said Peter Faricy, VP for Amazon
Marketplace. “The FBA service and Seller Fulfilled Prime program are the
greatest opportunities in e-commerce for sellers to easily reach loyal
Prime members and expand their business. We are proud that we are
empowering so many retailers to grow their business, many of them small
businesses and entrepreneurs. In fact, 50 percent of the total units
sold on Amazon are from sellers.”

FBA enables sellers to attract Prime members by having Amazon store and
ship their products directly to customers while offering Prime benefits,
including FREE two-day or next-day shipping and simple exporting around
the world. With Seller Fulfilled Prime, sellers who are able to meet a
high bar for shipping speed and customer service can have their items
badged as Prime eligible, and ship their own orders at Prime speed
directly to customers.

This holiday season sellers will also be taking advantage of new and
enhanced tools designed to help meet the demand:

  • Easy deal scheduling: The Recommended Deals tool allows sellers
    worldwide to submit Lightning Deals in just two-clicks. Sellers have
    used the tool to increase the number of deals offered to customers by
    more than 500 percent this year.
  • Automated pricing: Through the Automated Pricing tool, sellers
    can manage and automatically adjust prices on items based on
    seller-specified rules. Sellers can peg their prices to the Buy Box
    price or the lowest price, and Amazon will automatically adjust
    pricing. Sellers have reported the tool can reduce the amount of time
    spent managing pricing by up to 80 percent per week.
  • Expanded features on the Amazon seller mobile app: The Amazon
    seller mobile app includes Selling Coach recommendations that help
    sellers quickly make pricing changes, visual search capability to help
    source and list items and Photo Studio to capture and retouch product
    photos from a mobile device. Sellers using the app have experienced an
    average lift in gross sales by more than 20 percent.

“Fulfillment by Amazon and Seller Fulfilled Prime have been a big
advantage for our business. The programs have helped us increase sales
this year by more than 30 percent month-over-month,” said Jeff McDonald,
CEO and founder of Raw Paws Pet Food. “Seller Fulfilled Prime in
particular has enabled us to expand product options for customers to
offer different varieties and pack sizes of our all-natural dog and cat
chews and treats.”

“In 2016, Fulfillment by Amazon has helped us reach more Prime members,
increasing our sales by more than 100 percent,” said Jennifer McMillan,
Founder of First State Trade. “Our business specializes in toys and
keeping inventory in-stock is critical during the holiday season. The
combination of FBA and Selling Coach helps us carefully manage inventory
so customers can always get the items they want with two-day or next-day

Last year on Cyber Monday, sellers on Amazon received orders for more
than 23 million items, a more than 40 percent increase year-over-year.
In 2015, FBA delivered more than 1 billion items to customers worldwide.

Businesses interested in selling on Amazon and Fulfillment by Amazon can
visit us for more details at

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit

This press release contains forward-looking statements are inherently
difficult to predict. Actual results could differ materially for a
variety of reasons, including, in addition to the factors discussed
above, the amount that invests in new business opportunities
and the timing of those investments, the mix of products and services
sold to customers, the mix of net sales derived from products as
compared with services, the extent to which we owe income taxes,
competition, management of growth, potential fluctuations in operating
results, international growth and expansion, the outcomes of legal
proceedings and claims, fulfillment, sortation, delivery, and data
center optimization, risks of inventory management, seasonality, the
degree to which the Company enters into, maintains, and develops
commercial agreements, acquisitions and strategic transactions, payments
risks, and risks of fulfillment throughput and productivity. Other risks
and uncertainties include, among others, risks related to new products,
services, and technologies, system interruptions, government regulation
and taxation, and fraud. In addition, the current global economic
climate amplifies many of these risks. More information about factors
that potentially could affect’s financial results is included
in’s filings with the Securities and Exchange Commission
(“SEC”), including its most recent Annual Report on Form 10-K and
subsequent filings.

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