REDWOOD CITY, Calif.–(BUSINESS WIRE)–Shopkick, the shopping companion app that makes in-store shopping more
rewarding, personal and enjoyable, today announced a new partnership
with specialty fashion retailer Vanity to reinvent the shopping
experience for consumers this holiday season and beyond. Throughout all
150 Vanity stores across the country, Vanity’s fashion-conscious
customers can now earn “kicks” just for walking in or making purchases
at Vanity stores.
“We are constantly listening to and learning from our customers, and the
feedback we heard loud and clear is that they can’t get enough of the
shopping experience that shopkick delivers,” said Mary Miller, CMO of
Vanity. “Shopkick is the perfect way to complement the specialty
experience we create in our stores by rewarding our customers for doing
what they already do: shopping and buying the Vanity products that they
With this partnership, shopkick will install two shopBeacon devices in
every Vanity store – one at the front door to reward customers for the
simple act of coming into the store, and another at the dressing rooms,
to share unique messages with shoppers. In the coming months, customers
will also be able to earn kicks for simply visiting the dressing room.
Vanity’s affordable apparel and accessories are targeted to
fashion-conscious young females, who are eager to receive more
information on deals, kicks for purchases, fashion trends found at
Vanity stores and more, all of which is possible through shopkick’s
“Vanity is already planning for the store experience of the future and
aims to make shopping at Vanity a personal and specialized experience,”
said shopkick CEO Cyriac Roeding. “Using beacon technology and our
popular consumer app, shopkick can help Vanity achieve this goal, and we
are excited to partner with them to help evolve the Vanity shopping
experience. It will be an exciting journey for all.”
Shopkick’s partnership with Vanity is the latest addition to a large
roster of retailers such as American Eagle Outfitters, Best Buy,
JCPenney, Macy’s, The Sports Authority, and more. More than 300 brands
have also partnered with shopkick, including Procter & Gamble, Unilever,
Kraft and Pepsi.
About shopkick, Inc.
The shopkick app is the #1 mobile shopping companion that helps users
save money and get rewarded. At home or at stores, shopkick users find
the best deals and trending products, all while earning rewards for
everyday actions like store visits, product scans and purchases.
Ranked by Nielsen as the most widely and often used real-world shopping
app, shopkick counts some of the world’s most recognizable brands as
partners, including American Eagle Outfitters, Best Buy, JCPenney,
Macy’s, MasterCard, The Sports Authority, VISA, Procter & Gamble,
Mondelez, Revlon, Unilever, Pepsi, Kraft, HP and more. The Redwood
City-based company was initially funded by Kleiner Perkins’ iFund,
Greylock Partners and Reid Hoffman, founder of LinkedIn and investor in
In October 2014, shopkick was acquired by SK Planet, the South
Korea-based mobile and commerce leader, and together they are on a
mission to build the #1 online-to-offline commerce company in the world.
Vanity Shop of Grand Forks, Inc. is a privately owned mall based
specialty retailer. The stores, which operate under the name “Vanity,”
offer affordable apparel and accessories targeted to fashion conscious
young females. With approximately 150 store locations located in 27
states across the United States, Vanity strives to provide its customers
with an attractive and relevant shopping environment assisted by
friendly and knowledgeable fashion consultants.
For shopkick, Inc.