The Guest House at Graceland Opens with Historic, Sold-Out Celebration Weekend

Guest Room Reservations and Group/Corporate
Bookings for Late 2016 and 2017 Filling Quickly as New 450-Room
Graceland Resort Opens in Memphis

MEMPHIS, Tenn.–(BUSINESS WIRE)–#Elvis—Graceland’s®
new, world-class, 450-room resort, The
Guest House at Graceland™, welcomed its first guests today when
Priscilla Presley joined Graceland executives to cut the “blue suede
ribbon” to signify the official opening for the $92 million luxury
property. Among the first guests to check in were Elvis Presley’s™
family members, friends and musicians, along with Elvis fans and
Graceland visitors from around the world.

Inspired by Elvis’ personal style and the iconic Graceland Mansion, The
Guest House at Graceland is the most significant enhancement to
Graceland since it opened to the public in 1982, and the largest hotel
project in Memphis in over 90 years. The resort hotel, which is situated
just steps from Graceland Mansion, features 430 guest rooms and 20
specialty suites with design and décor supervised by Priscilla Presley.

“Elvis was known by friends and family for his warm and generous
southern hospitality. At one time, he had plans to build a guest house
for the many friends and family that he and Priscilla welcomed to
Graceland,” said Joel Weinshanker, Managing Partner, Graceland Holdings,
LLC. “We are proud to be making his wishes come true with this
one-of-a-kind resort experience, bringing our guests closer to Graceland
than ever before.”

The Guest House at Graceland brings over 200 new jobs to Memphis to
service the guest rooms, the five dining options, a 464-seat theater,
outdoor pool and conference, event and catering facilities. The new
luxury resort kicks off an era of expansion for Graceland, with
development of a new 200,000 square foot entertainment complex, Elvis:
Past, Present & Future, now under construction and scheduled to
open in March 2017.

The Grand Opening Celebration Weekend events, open only to guests
staying at the resort, include an “Elvis in Vegas” celebration concert
taking place tonight in the Grand Ballroom, featuring musician Terry
Mike Jeffrey and legendary members of Elvis’ original “TCB Band,” James
Burton, Glen D. Hardin and Ronnie Tutt; and a special broadcast of
SiriusXM’s Elvis Radio Channel from The Guest House with a live
audience, hosted by Elvis’ long-time friend and SiriusXM host George
Klein and featuring special guests Priscilla Presley and Elvis’ good
friend Jerry Schilling. “Elvis Unplugged” with musician Andy Childs and
acclaimed Elvis session musicians Norbert Putnam and David Briggs is
planned for Saturday evening, and “The Gospel Side of Elvis,” featuring
former members of JD Sumner and Stamps Quartet plus The Imperials’ Terry
Blackwood is scheduled for Sunday morning. Additional events throughout
this historic weekend include “Conversations on Elvis” on-stage
discussions with Elvis co-stars and close friends, Elvis movie
screenings, and tours of the resort and Graceland Mansion.

A special “Auction
at Graceland” is taking place this Saturday, October 29 at 3 pm
Central in The Guest House Theater. Four pieces of jewelry once
personally owned by Lisa Marie Presley (not from the Graceland Archives)
will be auctioned with a portion of the proceeds benefiting the Elvis
Presley Charitable Foundation, launching a new Graceland Auctions
initiative where fans and collectors can now contribute a portion of the
proceeds from the sale of their artifacts to the Foundation. Online
bidding is now open
for this auction, which also features the “Aqua Blue Vine” jumpsuit
Elvis wore on stage in 1973-74, estimated at $250,000- $350,000; Elvis’
1956 application for Screen Actors Guild, estimated at $10,000-15,000;
as well as an historic collection of Sun Records artifacts from members
of the “Million Dollar Quartet”, several distinctive pieces of Elvis’
jewelry including his Lion Head ring, estimated at $15,000-$20,000, and
other artifacts that once belonged to, or were worn or signed by Elvis
Presley.

“Every available guest room is taken this weekend,” said Keith Hess,
Vice President and Managing Director of The Guest House at Graceland.
“We are off to a great start, with guest rooms booking very quickly for
resort stays over the coming months. The response so far has been
amazing – not only from Elvis fans, but from leisure travelers, tour
groups and business and corporate clients who can’t wait to experience
this extraordinary resort.”

The primary design goal for The Guest House at Graceland was to create a
resort which would complement and celebrate Graceland Mansion — almost
as if Elvis was adding a guest house to his original home — without
taking away the Mansion’s prominence as the focal point. The warm,
welcoming spirit of southern hospitality that Elvis embodied at
Graceland was a big inspiration to the design process and a key driver
of the design.

Priscilla Presley was instrumental in the design and décor of the
specialty suites offered at The Guest House: The King’s Suites, The
Vernon and Gladys Suites, TCB (Takin’ Care of Business) Suites and
Living Room Suites. Many of the suites are located on the exclusive top
floor of the resort, known as “The Upstairs,” which is reminiscent of
the upstairs at the Graceland mansion — the private living quarters for
Elvis and his family that is not part of the mansion tour.

The resort’s premiere restaurant, Delta’s Kitchen, serves breakfast and
dinner daily. The 172-seat restaurant features contemporary décor and
serves southern cuisine celebrating the culinary history of the
Tennessee and Mississippi River Delta. E.P.’s Bar & Grill is a casual
restaurant and bar serving “soul of the south” pub cuisine with a
contemporary twist. The 139-seat restaurant features a bank of four
large screen televisions, and the “pool” room pays homage to Elvis’ love
of the game of billiards. Both restaurants offer outdoor seating. The
Lobby Bar serves appetizers and cocktails, and the Shake, Rattle & Go
coffee bar offers sandwiches, wraps and salads for those eating on the
run. The Guest House also offers a full room service menu.

With more than 25,000 square feet of event space, five dining options
and a 464-seat theater for live performances, presentations and movies,
The Guest House is an exceptional location for meetings, conferences and
reunions. At almost 11,000 sq.-ft., the Grand Ballroom is the largest
meeting and special events space for hosting conventions, corporate
meetings, weddings or any gathering for up to 1,200 people. This large,
functional space can also be divisible into five separate meeting rooms.
Additional conference rooms, named Rock, Blues, Country and Gospel, can
accommodate smaller events and meetings. The Lawn at The Guest House is
a manicured outdoor space that can be tented and holds approximately 400
people for a reception.

DreamCatcher
Hotels™, a Memphis-based hotel brand known for its innovative
approach to the hotel experience, has overseen the development of the
resort and managed the design and construction of the Graceland-inspired
architecture and interiors.

HBG
(Hnedak Bobo Group), also based in Memphis — one of the top ten leading
hospitality design firms in the United States, designed The Guest House
at Graceland, working closely with DreamCatcher Hotels and the team at
Graceland.

The Guest House at Graceland began booking room reservations for
individual travelers, groups and corporate clients in March 2016. The
hotel has been cited by numerous publications as one of the most
exciting hotel opening worldwide in 2016.

For more information about The Guest House at Graceland and to book
reservations, visit GuestHouseGraceland.com,
call Graceland Reservations at 800-238-2000 or 901-332-3322 or email reservations@graceland.com.

About The Guest House at Graceland

The Guest House at Graceland is the most significant enhancement to
Graceland since it opened to the public in 1982 and the largest hotel
project in Memphis in over 90 years. The world-class resort, just steps
away from Elvis Presley’s iconic mansion, will feature 430 spacious
guest rooms and 20 luxury suites, two full-service restaurants,
expansive meeting and special events space for conventions, meetings,
weddings and gatherings for nearly 1,800 people, a 464-seat theater for
live performances and movies, an expansive outdoor pool and a manicured
lawn space with capabilities for a 400-person tent for special outdoor
events. Reservations for The Guest House at Graceland may be made by
calling 800-238-2000 or 901-332-3322, or online at www.GuestHouseGraceland.com.

About DreamCatcher Hotels

DreamCatcher
Hotels, a Memphis-based hotel brand known for its innovative
approach to the hotel experience, has overseen development of The Guest
House and managed the design and construction of the Graceland-inspired
architecture and interiors, including the themed suites, guest rooms,
restaurants and meeting spaces.

About Pyramid Hotel Group

Boston-based Pyramid Hotel Group manages The Guest House at Graceland
for Elvis Presley Enterprises, Inc. Pyramid Hotel Group is one of the
predominant hotel management companies in the U.S., managing and asset
managing a diverse portfolio of more than 80 hotels and resorts in
destinations throughout the United States, Europe and the Caribbean. For
additional information please visit www.pyramidhotelgroup.com.

About Elvis Presley Enterprises, Inc. and
Graceland

Elvis Presley’s Graceland, in Memphis, is music’s most important and
beloved landmark, with hundreds of thousands of fans from around the
world visiting the historic home each year. Elvis Presley Enterprises,
Inc. (EPE) manages the operations of Graceland, its related properties,
including The Guest House at Graceland 450-room hotel, as well as the
Graceland Archives, featuring thousands of artifacts from Elvis’ home
and career. EPE also produces and licenses Elvis-themed live events,
tours and attractions worldwide. Graceland Holdings LLC, led by managing
partner Joel Weinshanker, is the majority owner of EPE. In 2015,
Graceland was named the world’s “Best Musical Attraction” and “Best
Historic Southern Attraction” in the USA Today 10Best Reader’s Choice
Awards and in 2013, voted the #1 “Iconic American Attraction” in the
same poll. For more information on EPE and Graceland, visit www.graceland.com.

Contacts

THE BECKWITH COMPANY
David Beckwith, 323-632-3277
david@thebeckwithcompany.com
or
Marjory
Hawkins, 512-838-6324
mhawkins@hawkinspr.com