Consumer marketing veteran will drive innovation in the overall
Patterson customer experience
ST. PAUL, Minn.–(BUSINESS WIRE)–Patterson Companies, Inc. (Nasdaq: PDCO) today announced that Todd
Marshall will join the organization as chief marketing and digital
officer. As a member of the company’s executive team, Marshall will play
a role in shaping corporate strategy and will be responsible for
overseeing the company’s marketing strategy, business intelligence and
customer experience, including its industry-leading technology support
“As we continue to grow and find new opportunities for Patterson, we
recognized the importance of establishing a senior marketing executive
role to expand our capabilities around the customer experience,
including e-commerce and digital marketing,” said Scott Anderson,
chairman, president and chief executive officer of Patterson Companies.
“Todd is an exceptional, innovative leader with a track record of
success in using insights and analytics to drive marketing and customer
Marshall’s background includes serving as a management consultant with
McKinsey & Company before moving into a variety of leadership roles with
Target Corporation throughout his 14-year career there. In his most
recent role, he was a senior vice president of marketing at Target,
responsible for driving customer-centric strategies through insights and
analytics, strengthening the company’s loyalty marketing strategies and
building a multi-year technology roadmap.
“Patterson has been a pioneer in bringing advanced solutions to dental
and animal health professionals, and I’m confident that leveraging
insights, analytics and effective marketing strategies will allow us to
deliver a world-class integrated end-to-end customer experience,” said
Marshall will assume his role at Patterson in August.
About Patterson Companies, Inc.
Patterson Companies, Inc. is
a value-added distributor serving the dental and animal health markets.
segment provides a virtually complete range of consumable dental
products, equipment and software, turnkey digital solutions and
value-added services to dentists and dental laboratories throughout
Animal Health Market
Animal Health segment is a leading distributor of products, services and
technologies to both the production and companion animal health markets
in North America and the U.K.
Patterson Companies, Inc.
Jen Joly, 651-686-1364