Whole Foods Market® and Instacart Partnership Moves Mountains of Groceries in First Year

Partnership – now in 17 U.S. Cities – saved Whole Foods Market
customers 970,000 shopping hours

AUSTIN, Texas–(BUSINESS WIRE)–Whole Foods Market (NASDAQ: WFM) and one-hour grocery delivery service, Instacart,
today marked the one-year anniversary of a partnership that has helped
Whole Foods Market customers conveniently purchase groceries and have
them delivered in as little as one hour.

Most notably, in the first year of the partnership Whole Foods Market
customers collectively saved 970,000¹ hours to spend however
they liked because we did the shopping for them.

Instacart delivered millions upon millions of items from America’s
healthiest grocery store over the past year, including:

• 2.2 million bananas, enough to stretch from Boston to Philadelphia if
  placed end-to-end
• 1.25 million apples, enough to bake an apple pie that would cover the
  entire infield at a professional baseball game
• 4 million cage free eggs, enough to serve an omelet to all 971,000
  residents of Austin, Texas
• 500,000 avocados, enough to make a cup of guacamole for every fan at
  four sold out pro football games

Whole Foods Market shoppers had a clear favorite when ordering groceries
delivered by Instacart: fresh produce. In-fact, more than 40 percent of
all Whole Foods Market shopping baskets delivered by Instacart featured
fresh produce items. The top five most frequently purchased products
over the past year were bananas, avocados, carrots, lemons and limes.

“When Whole Foods Market launched our partnership with Instacart a year
ago today, we did so with the belief that our customers would love the
speed and convenience of shopping our store shelves from wherever they
might be at any given time,” said Walter Robb, co-CEO of Whole Foods
Market. “The results speak for themselves. Our customers clearly love
having this convenient shopping option, and Whole Foods Market will
continue to provide our shoppers with innovative new choices that
deliver great shopping experiences and help make their lives easier.”

“Instacart’s partnership with Whole Foods Market has helped lead the way
in bringing innovation to the on-demand grocery delivery industry,” said
Apoorva Mehta, founder and CEO of Instacart. “By amplifying our shared
vision to create a seamless grocery shopping experience, we have been
able to provide customers across the country with access to quality,
fresh groceries delivered right to their doorstep. We are happy to be
working together to give customers a new way to shop that meets their
needs and fits their busy lifestyles, and look forward to many great
years ahead.”

Instacart currently delivers Whole Foods Market groceries in 17
metropolitan areas: Atlanta; Austin; Boston; Boulder; Chicago; Denver;
Houston; Indianapolis; Los Angeles; Miami; New York City; Philadelphia;
Portland, Oregon; San Francisco; San Jose; Seattle; and Washington, DC.

By ordering at Instacart.com
or via the Instacart mobile
app, Whole Foods Market customers simply select their zip code, add
items to a virtual cart, and then choose a delivery window (within one
hour, within two hours, or at a scheduled time) and check out. Instacart
personal shoppers confirm incoming orders on their smartphones, shop for
the items at Whole Foods Market stores and then deliver orders to
customers in the designated delivery timeframe.

Via Instacart, Whole Foods Market customers can save grocery lists for
fast, easy shopping and automated ordering of regularly purchased
products. Instacart also offers a robust collection of recipes from
Whole Foods Market and other great sources which can auto-generate
grocery lists for customers’ selected dishes.

All Instacart customers receive free delivery on their first order;
thereafter the cost is just $3.99 for two-hour delivery or $5.99 for
one-hour delivery. Customers can also purchase a $99 annual Instacart
Express membership and receive free delivery on any order over $35.

About Whole Foods Market^®

Founded in 1978 in Austin, Texas, Whole Foods Market is the leading
retailer of natural and organic foods, the first national “Certified
Organic” grocer, and uniquely positioned as America’s Healthiest Grocery
Store™. In fiscal year 2014, the Company had sales of approximately $14
billion and currently has 427 stores in the United States, Canada, and
the United Kingdom. Whole Foods Market employs approximately 91,000 team
members and has been ranked for 18 consecutive years as one of the “100
Best Companies to Work For” in America by Fortune magazine. For more
information, please visit www.wholefoodsmarket.com/values-matter.

About Instacart

Instacart
allows people to order groceries online by connecting them with personal
shoppers who hand pick items at customers’ local, favorite stores and
deliver straight to their doors. Founded in San Francisco in 2012,
Instacart has quickly scaled to 17 metropolitan areas across the U.S.
and partnered with dozens of grocery retailers, including popular
national chains like Whole Foods Market as well as local, regional
grocers. By combining a personal touch with cutting-edge technology,
Instacart offers customers a simple solution to save time and eat fresh
food from the grocery brands they trust. Instacart is the only grocery
service that can meet today’s on-demand lifestyle by delivering in as
little as one hour. First delivery is free at www.Instacart.com.

¹ Customer shopping hours saved is calculated by multiplying
the average time for each Instacart full service shop and in-store
shop/delivery by the number of deliveries Instacart made to Whole Foods
Market shoppers.

Contacts

Whole Foods Market
Mike Silverman, 512-542-3031
mike.silverman@wholefoods.com
or
Instacart
Amanda
Henneberg, 703-350-1195
press@instacart.com