Fresco y Más Expands to Central and West Florida
Southeastern Grocers introduces popular Hispanic banner in two new
markets
JACKSONVILLE, Fla.–(BUSINESS WIRE)–Today, Southeastern Grocers, parent company of BI-LO, Fresco y
Más, Harveys Supermarket and Winn-Dixie stores, announced plans to
expand its Fresco y Más Hispanic banner beyond South Florida and open
three new locations in Orlando and Tampa, Florida.
The expansion of Fresco y Más reflects Southeastern Grocers’ commitment
to its customers and to ensure the unique tastes and needs of the local
community are available in their neighborhood grocer, with items and
amenities authentically tailored to their neighborhood.
Anthony Hucker, President and CEO of Southeastern Grocers said,
“Our customer and associate responses to Fresco y Más have been
extremely positive and we’ve been successful in tailoring each Fresco y
Más store to the need of the individual communities.
“We are confident that now is the time to introduce Fresco y Más into
Central and West Florida neighborhoods and offer those customers an
authentic Hispanic grocery store experience. We are excited to give our
loyal customers a store they can count on while providing exceptional
service and quality products.”
The new Fresco y Más locations include:
- 8424 Sheldon Road, Tampa, FL 33615
- 4056 N. Armenia Ave., Tampa, FL 33607
- 7382 E. Curry Ford Road, Orlando, FL 32822
The new Fresco y Más locations will open in April to offer customers in
Orlando and Tampa an authentic Hispanic grocery store that delivers
better value, an enhanced shopping experience and an improved product
assortment with hundreds of new Hispanic items.
The first Fresco y Más location opened its doors on June 15, 2016 in
Hialeah, Florida, providing customers an authentic Hispanic shopping
experience with products and services that meet the needs of the
community. With the addition of the new locations, the Fresco y Más
banner will grow to a total of 25 locations. Customers can visit www.frescoymas.com
for individual store locations and hours of operation.
About Fresco y Más
Founded in 2016, Fresco y Más grocery stores serve Hispanic communities
throughout South Florida. Fresco y Más is a subsidiary of Southeastern
Grocers, which is one of the largest supermarket chains based in the
Southeast. For more information, please visit www.frescoymas.com
and www.segrocers.com.
About Southeastern Grocers
Southeastern Grocers, LLC, (SEG) parent company and home of BI-LO,
Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one
of the largest conventional supermarket companies in the U.S. SEG
grocery stores, liquor stores and in-store pharmacies serve communities
throughout the seven southeastern states of Alabama, Florida, Georgia,
Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco
y Más, Harveys Supermarket and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and caring associates and
strong commitments to providing the best possible quality and value to
customers. For more information, visit www.bi-lo.com,
www.frescoymas.com,
www.harveyssupermarkets.com
and www.winndixie.com.
Contacts
For Fresco y Más interviews, additional b-roll or images contact:
Southeastern
Grocers, LLC
Kaley Shaffer, Cell: 904-612-9441
Senior
Manager, Consumer Communications
media@segrocers.com
Downloadable
B-roll: https://www.dropbox.com/sh/fvzycccpbtn8oh6/AABYfa4QT6OtWTzCin7tItOMa?dl=0
