Last night, Procter & Gamble (P&G) and its Orgullosa program — an initiative created to celebrate, empower, and fuel Latinas’ accomplishments and dreams— hosted an exclusive “skirts only” fashion show in NYC to showcase and celebrate how the Latina community is made of mujeres con la falda bien puesta™. The Orgullosa fashion show, which was also streamed live on Orgullosa’s Facebook page, featured exclusive designs by CENIA®, and served as a stage for more than 100 Latinas in attendance to celebrate their cultural duality, while empowering them to reach for their personal goals.
Adrienne Bailon, left, and Christina Milian help Procter & Gamble’s Orgullosa community unveil its “Skirts Only” fashion show, Tuesday, March 19, 2013, in New York, featuring exclusive designs from the Latina fashion designer CENIA. Orgullosa was created to celebrate, empower and fuel Latinas’ accomplishments. Visit Facebook.com/Orgullosa for more information. (Photo by Diane Bondareff/Invision for Orgullosa)
The fashion show, held at 404 NYC, had Latina celebrity VIP guests in attendance, including Christina Milian and Adrienne Bailon, who served as emcee. Both exemplify true Orgullosa women – proud of her heritage and living the American dream. Among the runway models were Orgullosa’s first-ever Board of Faldas (Board of Skirts) ambassadors, Evette Rios, lifestyle guru and co-host of ABC’s The Chew; Maria Marin, international motivational speaker; and Maribel Lieberman, entrepreneur and chocolatier, who are providing real-life testimonials and exclusive content on Orgullosa’s online communities. Orgullosa’s long-standing partner, the League of United Latin American Citizens (LULAC), also participated by identifying ten bicultural Latinas to walk the runway and represent the “everyday woman” on the path to success.
“This fashion show was absolutely amazing and fun! All of the beautiful women who walked the runway represent independent, strong and proud Latinas,” said Christina Milian. “As someone who is proud of her Cuban heritage, I’m glad that there is a place where we can not only get relevant information made for us, but share our personal stories, dreams and aspirations.”
Orgullosa partnered with Latina fashion designer, Cenia Paredes®, a native of the Dominican Republic and founder of CENIA dresses, to create exclusive skirts for this unique event. The line featured bold silhouettes, bright colors, and materials and designs that blend the roots of Hispanic culture with the modern bicultural Latina of today. Paredes was chosen for her one-of-a-kind designs and her empowering story of reaching her childhood dream. In addition to the live-stream fashion show on the Orgullosa Facebook community, one lucky viewer won a custom-made skirt designed by Cenia.
Mujeres con la falda bien puesta™ which translates to “women who have their skirts well placed” represents the spirit of Latinas creating new paths for themselves. Each of the women that walked in the fashion show had a unique perspective about being a Latina in the U.S. and represents the cultural transformation that Orgullosa aims to support and empower.
“Whether it’s inspiring women to go back to school, give back to their community, start their own business, or follow their desires, the Orgullosa community is a digital platform where Latinas can connect, share, inform and inspire each other through the transformative power of community,” said John Sandoval, Senior Multicultural Marketing Manager. “The fashion show was a unique way to feature our Board of Faldas, and set the stage for other mujeres con la falda bien puesta.”
Orgullosa is a P&G- owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret Cenia Paredes®, Venus®, Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About the Board of Faldas
The Orgullosa Board of Faldas (BOF) is a diverse group of successful Latina women who are making a difference and will share their stories and spread the Orgullosa message to help fuel the aspirations of other Latinas. The BOF members will offer tips, insights and inspirational content via Facebook, Twitter and Orgullosa.com. Further, they will serve as the face of Orgullosa in both print and digital media advertising.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.