Sunstar Americas Launches New GUM® Crayola™ Squeeze-A-Color™ Toothpaste

Sunstar Americas, Inc., a leading global oral healthcare company, today announced the launch of the GUM^®

Crayola™ Squeeze-A-Color™ Toothpaste, the latest addition to its comprehensive portfolio of children’s oral hygiene products. Available in August 2013, Squeeze-A-Color Toothpaste joins the full line of GUM

Crayola Toothbrushes and Flossers which are designed to make brushing a fun and healthy experience for children.

GUM

Crayola Squeeze-A-Color Toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. each) with three non-staining colors and three yummy flavors – Blueberry Burst (blue), Melon Blast (red) and Jazzy Apple (green) – to keep children interested in the brushing experience. Safe for use by children ages 2+, the three colors and flavors empower kids to get creative by choosing and mixing them as they wish. The patent-pending small nozzle cap design of the tubes helps to reduce toothpaste messes and wasted product, while also teaching proper toothpaste dosing. GUM

Crayola Squeeze-A-Color Toothpaste is not only fun to use, it also provides the dentist-recommended fluoride parents depend on, including a low-abrasive formula which gently cleans while strengthening young teeth and helping to prevent cavities.

“Getting kids to brush their teeth is always a challenge,” says Richard Demke, DDS, Senior Director of Technology & New Product Development at Sunstar Americas, Inc. “With the unique flavors and patent-pending design of GUM Crayola Squeeze-A-Color Toothpaste, children will be inspired to find the fun in building healthy oral care habits and brushing will finally be a less stressful part of every parent’s day.”

“I am truly excited about the launch of GUM Crayola Squeeze-A-Color Toothpaste because there is finally a tool to help parents reduce the twice daily brushing battle with their kids,” says Tammy Gold, GUM Crayola Parenting Expert. “Parents can now turn the common fight about brushing into a fun activity. By allowing kids to select their color and flavor they can assert their independence and creativity, while making the brushing experience a positive, inspiring and empowering moment. Something that was once a boring and powerless situation, is now fun and in their control.”

All the GUM

Crayola products are designed to provide a uniquely fun and engaging brushing experience for kids. They include GUM Crayola Marker Twinpack Toothbrush, GUM Crayola Timer Light Toothbrush, GUM Crayola Pip-Squeaks Twinpack Toothbrush, GUM Crayola Power Toothbrush and GUM Crayola Kids’ Flossers.

The GUM Crayola Squeeze-A-Color Toothpaste is available for the suggested retail price of $3.99-$4.99 at select retailers nationwide. To purchase or learn more about GUM Crayola Squeeze-A-Color Toothpaste and other products, please visit www.GUMbrand.com.

About Sunstar Americas, Inc.

Chicago-based Sunstar Americas, Inc. (formerly, John O. Butler Company) is a member of the Sunstar Group of companies, a global organization headquartered in Switzerland that serves health care professionals and consumers in 90 countries around the world. Sunstar’s mission is to always strive to help people everywhere achieve better health and enhance their quality of life. For additional information, please visit: www.GUMbrand.com

About Crayola™

Crayola™ has inspired artistic creativity in children since the first box of Crayola™ crayons rolled off the assembly line in 1903. Whether it’s providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola™ is passionate about helping parents and educators raise creative and inspired children. Crayola™ unleashes the creative originality that exists in every child with colorful, innovative tools that transform the wonder of the imagination into visible form. For more information visit: www.crayola.com

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