Tommy Hilfiger Announces Gigi Hadid as Global Brand Ambassador for Tommy Hilfiger

As a part of the new vision for ‘Tommy Hilfiger’ women’s, supermodel
and social media star Gigi Hadid will launch her first ever capsule
collection – including apparel, footwear, accessories – and fragrance in
collaboration with the designer.

AMSTERDAM–(BUSINESS WIRE)–Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that
internationally renowned supermodel Gigi Hadid will appear as the brand
ambassador for Tommy Hilfiger women’s beginning Fall 2016,
building on the new vision and strategic expansion of the brand’s global
women’s business. As part of her exclusive ambassadorship, Hadid has
partnered with Tommy Hilfiger to launch her first capsule collection,
created in collaboration with the iconic American designer. Launching in
Fall 2016, the capsule will feature women’s sportswear, footwear and
accessories, including watches and sunglasses, as well as a new
fragrance, which celebrate Hadid’s unique take on modern style, fused
with Hilfiger’s signature “classic American cool” heritage.

“I’ve known Gigi and her family for years, and it has been amazing to
watch her grow into one of the world’s top models and most-followed
fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our
runway shows and now we are thrilled to continue our collaboration with
her as the new face of Tommy Hilfiger womenswear and fragrance.
She is truly the definition of today’s ‘Tommy Girl’ – her magnetic
personality is bright and always optimistic, and her style is confident,
effortless and cool.”

Hadid’s ambassadorship reflects the company’s strategic commitment to
expanding its women’s businesses globally; while already a significant
contributor to global revenues, there is a strong potential for
additional growth across all women’s categories. The expansion strategy
encompasses design direction, store design, merchandising, presentation
and communication to present a fresh new vision for Tommy Hilfiger womenswear,
reinforcing the brand’s credentials as the world’s leading accessible
designer brand that offers stylish classics with a playful fashion edge.

Dubbed a “social supermodel,” Hadid has been credited with reshaping the
world of modeling in the 21st century, and reinventing the role of the
supermodel in millennial culture. Through the incredible reach of her
social media channels, she connects with fans around the world – over 10
million on Instagram alone – and offers them a unique, behind-the-scenes
glimpse into her lifestyle as a trend-setting style icon. She has
appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue,
Numéro, Schön!, and CR Fashion Book, amongst
others, and has also appeared in music videos and television programs
around the world.

“I never thought I would be asked to design a capsule collection, so it
still feels like a dream that Tommy approached me to collaborate,” said
Gigi Hadid. “His company is one that I genuinely love and have been a
fan of for my entire life, and Tommy is the easiest, most fun person to
work with. I have always looked up to his brand, campaigns and design
style. I think our collection celebrates the iconic Tommy lifestyle and
mixes a bit of everything: there are styles that are really hippie-chic,
styles that are sporty streetwear, and styles that are tomboy but girly;
everyone’s is going to love a different part of it.”

The collection and fragrance campaigns will be photographed in early
2016 in New York City, and will break globally in Fall 2016 with
dedicated print, online and out-of-home media placements worldwide.
Hadid’s campaign will run alongside the brand’s seasonal advertising and
dedicated men’s tailored and underwear campaign with brand ambassador
Rafael Nadal. To further support the global partnership, Hadid will
attend exclusive launch events in key markets around the world,
including appearing in the brand’s Hilfiger Collection fashion
show during New York Fashion Week.

Tommy Hilfiger has a long history of working with inspiring pop
culture icons, and Hadid joins an expanding list of influential women
who have partnered with the brand. Past collaborators have included
Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts
and Alexa Chung, and in recent seasons, Suki and Immy Waterhouse, and
Behati Prinsloo have put their own unique twist on what it means to be a
“Tommy Girl” today. The brand has also garnered an impressive
list of top models who have walked in its fashion shows including
Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia May Jagger, Bella
Hadid, Binx Walton and Stella Maxwell, among others.

The Fall ’16 Hilfiger Collection and Tommy Hilfiger sportswear
collections, including Hadid’s capsule and fragrance, will be available
at Tommy Hilfiger stores globally, through select wholesale
partners and online at Friends and followers of the
brand are invited to join the conversation on social media using
#TOMMYXGIGI and the handles @TommyHilfiger and @GigiHadid.

About Tommy Hilfiger

With a brand portfolio that includes Tommy Hilfiger and Hilfiger
, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s collection
apparel and sportswear, kidswear, denim collections, underwear
(including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle
products such as eyewear, watches, fragrance, athletic apparel (golf and
swim), socks, small leather goods, home goods and luggage. The Hilfiger
product line consists of jeanswear and footwear for men and
women, accessories, and fragrance. Merchandise under the Tommy
and Hilfiger Denim brands is available to consumers
worldwide through an extensive network of Tommy Hilfiger and Hilfiger
retail stores, leading specialty and department stores, select
online retailers, and at

About PVH

PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein
, Tommy Hilfiger, IZOD, ARROW,
and Olga, and its licensed brands, including Speedo,
Geoffrey Beene
, Kenneth Cole New York, Kenneth Cole
, MICHAEL Michael Kors, Sean John, Chaps,
and Ike Behar

: Forward-looking statements made in
this press release, including, without limitation, statements relating
to PVH Corp.’s (the “Company”) future plans, strategies, objectives,
expectations and intentions, are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that such forward-looking statements are
inherently subject to risks and uncertainties, many of which cannot be
predicted with accuracy, and some of which might not be anticipated,
including, without limitation (i) the Company’s plans, strategies,
objectives, expectations and intentions are subject to change at any
time at the discretion of the Company; (ii) the Company may be
considered to be highly leveraged, and uses a significant portion of its
cash flows to service such indebtedness, as a result of which the
Company might not have sufficient funds to operate its businesses in the
manner it intends or has operated in the past; (iii) the levels of sales
of the Company’s apparel, footwear and related products, both to its
wholesale customers and in its retail stores, and the extent of
discounts and promotional pricing in which the Company and other
business partners are required to engage, all of which can be affected
by weather conditions, changes in the economy, fuel prices, reductions
in travel, fashion trends, consolidations, repositionings and
bankruptcies in the retail industries, and other factors; (iv) the
Company’s plans and results of operations will be affected by the
Company’s ability to manage its growth and inventory; (v) the Company’s
operations and results could be affected by quota restrictions and the
imposition of safeguard controls (which, among other things, could limit
the Company’s ability to produce products in cost-effective countries
that have the labor and technical expertise needed), the availability
and cost of raw materials, the Company’s ability to adjust timely to
changes in trade regulations and the migration and development of
manufacturers (which can affect where the Company’s products can best be
produced), changes in available factory and shipping capacity, wage and
shipping cost escalation, and civil conflict, war or terrorist acts, the
threat of any of the foregoing, or political and labor instability in
any of the countries where the Company’s products are sold, produced or
are planned to be sold or produced; (vi) disease epidemics and health
related concerns, which could result in closed factories, reduced
workforces, scarcity of raw materials and scrutiny or embargoing of
goods produced in infected areas, as well as reduced consumer traffic
and purchasing, as consumers limit or cease shopping in order to avoid
exposure or become ill; and (vii) other risks and uncertainties
indicated from time to time in the Company’s filings with the Securities
and Exchange Commission.

The Company does not undertake any obligation to update publicly any
forward-looking statement, whether as a result of the receipt of new
information, future events or otherwise.


Tommy Hilfiger
Asia Pacific:
Eric Reed, +852 3916
Vice President, Marketing & Communications
Witcomb, +31 (0) 20 709 5714
Director of Communications, EMEA
El Hamri, +1 212 548 1728
Senior Vice President, Marketing &
Communications, the Americas and SVP, Global Communications