Wondercide Wins on Shark Tank, Expands Mission to Eliminate Harmful Pesticide Exposure for Families and Pets

Company secures $500K raise and $16.6M valuation for safe, effective
alternative to synthetic pesticides

AUSTIN, Texas–(BUSINESS WIRE)–On Friday, March 18, 2016, Wondercide
Founder and CEO Stephanie Boone and business partner and CMO Laura Alter
appeared on ABC’s The Shark Tank seeking $500,000 in exchange for 5
percent equity to grow retail distribution of its line of safe and
effective pesticide alternatives for pets, people, and property.
Impressed by the preparation of the team, the success of the business,
and the effectiveness of the products themselves, Lori
Greiner offered Wondercide $500,000 for 3 percent equity in the
company and a 50-cent royalty on every unit sold until repaid, securing
a $16.6 million valuation for the company.

“It was in 2008, when my dog Luna became deathly ill from conventional
flea and tick treatment, that I started on this journey to create safe
and effective alternatives to pesticides used on pets, families, and in
homes,” said Boone. “I am beyond proud of what we have been able to
accomplish. To have Lori Greiner join us in our mission to protect pets
and families is incredibly gratifying.”

“Shark Tank took many months of intense preparation; this is on top of
the hard work we put into Wondercide each and every day, which has led
to doubling our revenue every year since we’ve been in business,” added
Alter. “To say it was a challenge is an understatement, but we are
thrilled with the outcome and eager to continue to grow our business and
protect even more pets and families.”

Approximately 75 percent of US households use synthetic pesticides at
home – in the form of pet flea and tick products, insect repellents, and
bug killers used on homes and lawns. However, few realize that
repeated exposure is linked to childhood cancers, chronic allergies,
developmental diseases, and poisonings. Wondercide offers an alternative
to synthetic pesticides with a complete line of natural products that
are safe for your pets, family, and home, and – unlike many natural
products – actually work.

Wondercide received offers from three of the five Sharks, ultimately
accepting a deal from Greiner for $500,000 with a 50-cent royalty on
every unit sold until repaid, and then 3 percent ownership in the
company. Once Boone and Alter agreed to the deal, Greiner said, “I have
been wanting to do something like this for a long time. I’m so excited!”

Prior to Shark Tank, Wondercide had delivered triple-digit growth
year-over-year since its inception, and the initial product concept has
now expanded to more than 30 natural products for pets, people, and
property. This steady growth serves as a proof point to Wondercide’s
mission and the quality of its products, and the Shark Tank funding only
further solidifies Wondercide’s place in the market.

With this funding, Wondercide plans to hire its first key sales leader
to establish 600 new independent retail accounts nationwide throughout
the next 12 months. Opening up new independent retail sales avenues will
also enable Wondercide to expand its mission and reach more consumers to
educate them on the risks of synthetic pesticides, and establish a safe,
natural alternative as the norm in our homes.

About Wondercide

Wondercide offers an innovative line of natural pest control and
holistic care products for pets, people, and their property. The
commitment to community, sustainability, and natural ingredients
manifests in all levels of the company. As a Green Certified Business
with Gold standard accreditation, Wondercide is dedicated to ecological,
ethical, and social standards that make the world a healthier place. The
company supports small business commerce, truth in advertising, and the
use of naturally occurring renewable resources. All products are
guaranteed “Made in the USA” from formulation to fulfillment.

Contacts

INK Public Relations
Shelley Nall, +1-512-632-1487
shelley@ink-pr.com