YI Technology Launches 4K+, World’s Highest Spec Action Camera

Virtual Reality Grade Action Camera First to Capture 4K Video
at 60fps
; Sets New Market Standard for Quality and Price

, the leading, international provider of advanced,
intelligent imaging technologies, announced today that its highly
anticipated YI
4K+ Action Camera
, is now available to purchase on YITechnology.com,
and Aliexpress.com.
The YI 4K+ is the first action camera to capture 4K video at 60 frames
per second (fps), setting a new standard for the action camera category
with the sharpest and most detailed video capture on the market today.

“Following the success of our YI 4K Action Camera and the overwhelmingly
positive feedback and enthusiasm for the 4K+ at CES 2017, we are proud
to release what we believe to be the world’s best action camera,” said
Sean Da, CEO of YI Technology. “As always, we have listened to all the
feedback from our customers, both professional and consumer, to offer
the most advanced image quality settings for pros, while maintaining a
simple and intuitive interface”.

Based on its award-winning YI 4K, the 4K+ Action
features many updates from the previous model. In addition to
doubling the frame rate of its predecessor and that of competitors’
products, the YI 4K+ is the first camera to use an Ambarella H2 SoC
processor, offering a maximum bitrate of 120Mbps. This processor also
allows the YI 4K+ to consume extremely low power to maintain battery
life (approximately 71 min for 4K 60fps video mode), while still
delivering 4K, ultra HD video. In addition, the 4K+ includes Electronic
Image Stabilization (EIS) support for 4K/30fps and high-quality outdoor
audio. A future firmware update will offer live streaming, RAW image
format, and voice command technology for hands-free control.

“The future of imaging includes realistic content captured from many
different vantage points,” said Alan Bullock, InfoTrends. “The YI 4K+
does just that, providing professional-grade technology in a connected
device that’s small enough to fit in your pocket, and for a fraction of
the cost of many competing cameras. We look forward to watching how the
4K+ impacts consumer and professional photography and videography, as
well as the virtual reality market.”

Some analysts predict the virtual reality (VR) market will reach as much
as $162 billion by 2020 (IDC). YI 4K has been a popular building block
for developing VR cameras. Google and YI are working together on a Jump
virtual reality camera.

The YI 4K+ promises to be a significant upgrade for VR camera solutions.


The YI 4K+ is backwards compatible with all the YI 4K accessories
including waterproof housing and handheld gimbal as well as the newest
model, YI Handheld Gimbal 2.

About YI Technology:

YI Technology is a leading, international provider of advanced,
intelligent imaging technologies, products, services and platforms. Its
development team consists of industry-leading experts from the US,
China, Japan and Israel with several decades of combined experience in
imaging technology, algorithms, data analysis, cloud computing and
mobile applications. YI is committed to using innovative technology to
make everyday life safer, richer and more fun.

YI believes that the very best imaging and sensing technology should be
easy to use and accessible to everyone. With the company’s passion, hard
work and commitment to combining the highest quality technology
solutions with great value, it aims to provide millions of users of all
ages from every corner of the world with peace of mind, and inspire
greater connection between families, friends and communities. For more
information visit www.yitechnology.com.

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Blanc & Otus for YI Technology
Jennifer Pierce, 415-856-5152