Bedoyecta® Expected to Donate Close to $50,000 to Organization Latinos in College

Continuing its mission of helping Latino students and their families find the information, resources and connections for college, Bedoyecta®, the multi-vitamin brand marketed by Valeant Consumer Products, a division of Valeant Pharmaceuticals North America LLC, has once again partnered with Latinos in College (LIC) for the second year in a row to support Échale Ganas a Tu Futuro (Go for Your Future). The program, which supports student and parent workshops and online educational materials, is designed specifically for the Hispanic community to encourage college attendance and graduation among Latino youth. Cumulatively between last year and this year, Bedoyecta® is expected to donate close to $50,000 to LIC, with a percentage of the donation raised through the sales of Bedoyecta®.

“We’re a brand that prides in supporting a community that has supported us all along,” says Katherine Salazar, Associate Director of Consumer Products, Valeant Pharmaceuticals North America LLC. “Over the years, Latino families have come to trust and use our products daily to maintain a healthy lifestyle. Now, they can take pride in knowing that a percentage of our sales in the U.S. supports programs like Échale Ganas a Tu Futuro.”

As the fastest growing minority group in the U.S. and with 34 percent of the Latino population under the age of 18,¹ it is more important than ever that young Latinos get support when it comes to preparing for higher education. Studies show that while dropout rates among Latinos have decreased, they are still unacceptably high.²

“We still have a long way to go,” says Mariela Dabbah, CEO of LIC. “That’s why I started Latinos in College in 2009 to ensure that young people have a fighting chance for going to and staying in college no matter their economic background or whether their parents attended college. We are thankful to Bedoyecta® for continuing to support us in this effort.”

Bedoyecta®’s contributions to LIC, an organization run mostly by volunteers, will expand the organization’s resources for assisting Latino students and their families in taking the right tests to get into college, choosing schools, finding funding, and succeeding in college. LIC conducts in-person workshops and webinars focused on college access and career development.

The following upcoming workshops in Los Angeles and Houston are open and free of charge to families on a first come, first served basis.

For more information on the Latinos in College and its workshops, visit www.latinosincollege.com. For more information on Bedoyecta® and its line of products and how your purchase can help programs presented by Latinos in College, visit www.bedoyecta.com.

About Latinos in College

Latinos in College is a not-for-profit organization founded by award-winning author, spokesperson and expert on education and career issues, Mariela Dabbah, who launched the online platform in 2009. The website aims to not only provide links to resources but also to answer any college related questions in Spanish or English that students and their families might have. The organization also conducts live and online workshops and webinars focused on college access and career development. For more information visit: www.latinosincollege.com.

About Bedoyecta

Bedoyecta® is proud of its 3 unique features: (1) Our Legacy: For more than 30 years, the Bedoyecta® brand has offered high quality nutritional supplements for the entire family in Mexico, and now it is available here in the United States. (2) The Power of B: Scientific studies show the importance and power of vitamin B, particularly a combination of vitamin B12 and folic acid, for mental well-being, for normal red blood cell production, and to support the conversion of food into energyⁱ. (3) Our Formula: The ingredients in Bedoyecta® capsules, Bedoyecta® Max, and Bedoyecta® Kids support the physical and mental well-being and functioning of adults and childrenⁱⁱ. For more information visit www.bedoyecta.com.

¹

http://www.census.gov/newsroom/releases/archives/population/cb08-67.html

²

http://nbclatino.com/2013/01/22/latino-graduation-rates-climb-10-points-since-2006/

ⁱ This statement has not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

ⁱⁱ Bedoyecta® capsules and Bedoyecta® Max are recommended for adults only. Bedoyecta® Kids is for children 4 years and older.