Introducing the New Barnes & Noble MasterCard® Now Available in Stores

Exclusive Cardmember Benefits Include a $25 B&N Gift Card After First
Purchase and 5% Back on Barnes & Noble Purchases

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail
bookseller and a leading retailer of content, digital media and
educational products, today unveiled the new and improved Barnes & Noble
MasterCard Program. This program is available in stores nationwide and
takes just a few minutes to apply. The Barnes & Noble MasterCard, issued
by Barclaycard, features a newly designed card as well as several
exclusive cardmember benefits including:

• A $25 Barnes & Noble Gift Card after first purchase. If
  customers apply during a transaction in store or online at BN.com
  and are approved instantly, that purchase will qualify them for a
  Barnes & Noble Gift Card.
• 5% back on Barnes & Noble purchases. By paying with the
  Barnes & Noble MasterCard at any Barnes & Noble store or online at BN.com,
  the cardmember will receive a credit for 5% of that purchase amount on
  their billing statement.
• A $25 Barnes & Noble Gift Card each time the cardmember reaches
  2,500 points.
• 2 points for every dollar spent on restaurant purchases and 1 point
  for every dollar spent on purchases everywhere else (excluding
  Barnes & Noble purchases).
• 12 months of B&N Membership after spending $7,500 in a year on
  eligible purchases.
• No annual fee.
• Complimentary online access to FICO^®
  Credit Score.*

“We are thrilled to offer our customers an improved Barnes & Noble
MasterCard Program, with an easy in-store application that takes 2-3
minutes,” said Julia Geffner, Vice President, Marketing, Barnes & Noble.
“This new card makes shopping with Barnes & Noble an even more rewarding
experience with the 5% back on all purchases. It is also a great
complement to the Barnes & Noble Member program, where customers receive
their 5% statement credit in addition to their everyday 10% discount in
stores.”

For the first time, customers can apply for the Barnes & Noble
MasterCard in stores and online at BN.com.
Customers can apply within a matter of minutes and upon approval receive
a 5% rebate as well as qualify for a $25 Barnes & Noble Gift Card if
they are making a Barnes & Noble purchase. Their new credit card will
arrive in the mail 7 to 10 days later.

For more information on the new Barnes & Noble MasterCard Program,
customers can visit BN.com/MasterCard
or ask one of the knowledgeable booksellers at their local store.

* FICO^® Score Access: FICO is a registered trademark of Fair
Isaac Corporation in the United States and other countries.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s
largest retail bookseller, and a leading retailer of content, digital
media and educational products. The Company operates 640 Barnes & Noble
bookstores in 50 states, and one of the Web’s premier e-commerce sites,
BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK^®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store^®. The NOOK Store
features more than 4 million digital books in the US (www.nook.com),
plus periodicals and comics, and offers the ability to enjoy content
across a wide array of popular devices through Free NOOK Reading Apps^™
available for Android^™, iOS^® and Windows^®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble^®, Barnes & Noble Booksellers^®
and Barnes & Noble.com^® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK^® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.

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About Barclaycard US

Headquartered in Wilmington, Del., Barclaycard US is one of the
fastest-growing top-10 credit card issuers in the nation. The company
creates customized, co-branded credit card programs for some of the
nation’s most successful travel, entertainment, retail, affinity and
financial institutions. For more information on Barclaycard please visit
BarclaycardUS.com.

Contacts

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Senior
Vice President
Corporate Communications
mkeating@bn.com
or
Barnes
& Noble, Inc.
Alan McNamara, 212-633-4062
Director
Corporate
Communications
amcnamara@bn.com