Top manufacturer adds Robeez baby brand to expanding portfolio
OKLAHOMA CITY–(BUSINESS WIRE)–McCubbin Hosiery, LLC, a leading designer, manufacturer and distributor
of hosiery, slippers and soft-soled footwear, is pleased to announce the
acquisition of premier baby and toddler soft-soled footwear brand Robeez®
from Stride Rite®, a subsidiary of Wolverine World Wide, Inc.
Known for quality, functionality and whimsical designs, Robeez is
recognized as the premier infant and toddler soft-soled and flex-soled
footwear brand in today’s marketplace. Capitalizing on Robeez’s brand
equity, McCubbin launched the Robeez sock line in 2010, helping to
expand the brand even further. Using innovative design and construction,
Robeez quickly became a favorite among moms for a kick-proof feature
that keeps socks from falling off.
Based on the success of the sock line, McCubbin was offered the license
to manufacture, distribute and market the U.S. and Canadian footwear
line in 2013. McCubbin re-energized the line with new
construction, materials, designs and marketing initiatives including the
Spring 2015 launch of Disney Baby by Robeez. Most recently the brand
announced its expansion from easy-on footwear and hosiery products, to
an assortment of ultra-soft, easy-to-wear wardrobe essentials launching
Since under the McCubbin name, Robeez has seen double-digit growth. With
the acquisition, McCubbin expects to take Robeez growth momentum
globally. “We’ve been working with the Robeez brand for several years
and are thrilled to have the opportunity to acquire the brand,
accelerate growth and connect with consumers on the global scale,”
President of McCubbin Hosiery David McCubbin stated.
The McCubbin Hosiery portfolio also includes licensing for: Stride Rite,
Trumpette, Rosie Pope, Pendleton Woolen Mills, Tretorn, Yummie by
Heather Thomson, and Free Country.
As a leading designer, manufacturer and distributor of hosiery, slippers
and soft-soled footwear, McCubbin Hosiery prides itself on quality and
innovation. Through licensed, house and private label brands, the
company builds product solutions based on market data, industry trends
and experience honed through more than 60 years in the industry.
Best-in-class sales and logistics provide superior service to McCubbin
retail partners and end consumers. McCubbin Hosiery is based out of
Oklahoma City, Okla., and a showroom location in New York City.