Publix Extends Social Presence to Pinterest and Instagram

LAKELAND, Fla.–(BUSINESS WIRE)–Publix Super Markets extended the company’s online social presence with
fourth quarter soft launches to Pinterest (December 2015) and Instagram
(October 2015). The company currently has more than 14,000 Followers on
Instagram and almost 1,000 on Pinterest.

Pinterest provides a platform for Publix customers to discover the
company’s expertise and services while Instagram allows for engagement
in a fun and unique way.

“As a retailer passionately committed to serving our customers, our
social media presence has always been about engaging with our customers
where they are and extending our in-store service online,” said Maria
Brous, Publix media and community relations director. “Pinterest allows
us to inspire and entertain with recipes and holiday and event planning
ideas. Instagram will further our connection with our online community
through photos and videos showcasing our brand personality and strong
company culture.”

Customer interest in Publix Instagram and Pinterest accounts was high
prior to the company becoming active on the platforms. Customers had
long been pinning Aprons recipes each day from www.publix.com/recipes
to Pinterest and had been using #publix on Instagram to share their
experiences with products, services and love for Publix in a visual way.
There have been more than 300,000 photos shared on Instagram using
#publix.

The company launched its social media presence in July 2011 debuting on
Facebook with more than 10,000 Fans within the first 24 hours. Twitter
followed in February 2013 with @Publix and @PublixHelps to offer
customers brand content and customer service. Currently, the company has
2.4 million Fans on Facebook and more than 190,000 Followers on Twitter.
Both communities are well established with engaging and fun content.

Publix is privately owned and operated by its 179,000 employees, with
2014 sales of $30.6 billion. Currently Publix has 1,111 stores in
Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina.
The company has been named one of FORTUNE’s “100 Best Companies to Work
For in America” for 18 consecutive years. In addition, Publix’s
dedication to superior quality and customer service is recognized among
the top in the grocery business. For more information, visit the
company’s website, corporate.publix.com.

Contacts

Publix
Maria Brous, 863-680-5339