Virtual Reality and Payment Wearables Tee Off at the Arnold Palmer Invitational Presented by MasterCard

MasterCard leverages prominent PGA TOUR event to showcase advanced
payment technologies driving the future of commerce while also raising
funds for Arnie’s Army Charitable Foundation

PURCHASE, N.Y.–(BUSINESS WIRE)–MasterCard is bringing the future of commerce to life with virtual and
augmented reality commerce experiences and payment enabled wearables at
the Arnold
Palmer Invitational Presented by MasterCard
(API) in Orlando, FL.
Soon, golf fans may be able to shop for Graeme McDowell’s equipment and
G-Mac apparel, while teeing off with him on a virtual fairway. Or, while
out on the course, golfers might simply tap their golf glove at the
point-of-sale to buy refreshments from the beverage cart—no wallet
required.

Attendees of this year’s API will be among the first to immerse
themselves in a Priceless
Golf
 virtual reality experience. The virtual tour with Graeme
McDowell takes you to the iconic 17th hole at TPC
Sawgrass’s Stadium Course
, one of many Priceless
Cities
experiences. MasterCard is taking it a step further with a
concept designed in collaboration with Wearality,
an Orlando-based start-up that designs virtual reality glasses and
wearables, to allow consumers to identify an item within the experience
– such as a golf shirt – and buy it without leaving the virtual world.
In addition, MasterCard will preview how consumers may soon be able to
enhance their in-store shopping trips using augmented reality.

“Giving consumers the opportunity to immerse themselves virtually into
experiences you can only get with MasterCard is a great way to showcase
the exclusive offerings and access we’re delivering through our
Priceless platforms,” said Raja Rajamannar, chief marketing officer,
MasterCard. “What better place to highlight these new technologies than
one of the preeminent PGA TOUR events, the Arnold Palmer Invitational
presented by MasterCard.”

For cardholders on the course, MasterCard teamed up with Callaway
Golf Company
to show how traditional golf gear – like a golf glove –
could be used to make payments. As an extension of the Commerce
for Every Device program
, MasterCard is leveraging its advanced
payment technology to allow golfers to pay for refreshments and
merchandise quickly to keep them in the game.

“Callaway’s leadership in golf equipment is about innovation and
performance,” said Harry Arnett, senior vice president, marketing and
brand management, Callaway, “so to be connected to this innovative
technology experience that provides on-course utility is a natural
extension for our brand.”

In addition to previewing what’s next for commerce, MasterCard is also
expanding the presence of Qkr!
with MasterPass
at API to allow fans to order and pay for
concessions and merchandise at the event directly from their Android or
iOS device. MasterCard will also make the equipment and gear used by its
golf ambassadors available for purchase on Qkr! with MasterPass during
the tournament. Proceeds from the sale of these items will go to Arnie’s
Army, a charitable organization focused on well-being and development of
children and youth, supporting health and wellness initiatives and
strengthening communities and the environment.

“MasterCard is leading the industry in new payment technology that will
enhance the consumer commerce experience,” said Brian Oliver, PGA TOUR
senior vice president of corporate partnerships. “By introducing this
technology at the Arnold Palmer Invitational Presented by MasterCard,
they are showing golf fans and the world that this technology is ready
and that it will improve daily life through improved experience,
convenience and security.”

New payment technology on and off the course is just the beginning of
how MasterCard is delivering an enhanced experience to golf fans.
Cardholders who use their MasterCard cards onsite during the Arnold
Palmer Invitational – which begins Thursday, March 17 on The Golf
Channel – may also get a Priceless
Surprise
. Visit priceless.com/golf
to learn more about all of the exclusive golf benefits and experiences
available to MasterCard cardholders.

About MasterCard

MasterCard,
www.mastercard.com, is
a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter: @MasterCardNews,
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the Transaction Blog
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Contacts

MasterCard
Robyn Cottelli, 914-356-5406
robyn_cottelli@mastercard.com