Volvic® Natural Spring Water Gives New Yorkers a Sweet Taste of France
The Famous Water Brand from the French Volcanoes Launches a Series of
Events on National Pastry Day, Dec 9
NEW YORK–(BUSINESS WIRE)–Volvic®
Natural Spring Water, one of the world’s famous bottled water brands, is
launching a series of consumer-engaging initiatives in the U.S. to
introduce more people to Volvic’s pure taste.
Kicking off the campaign in New York City, Volvic is helping
Manhattanites celebrate National Pastry Day on Wednesday, Dec. 9th,
by partnering with UberEATS
and French pâtisserie La
Maison du Macaron to gift UberEATS customers with French favorites,
including delicate and delicious macarons in seasonal flavors and a
500ml bottle of Volvic water, debuting the brand’s new packaging design.
Carrying out UberEATS’ promise of offering “local favorites, delivered
in an instant,” New Yorkers who order a meal through the UberEATS mobile
app will receive the complimentary gift pack while supplies last. Plus,
fans nationwide will have the chance to win a variety of Volvic-branded
prizes by supporting the campaign on social media using the hashtag
#VolvicUSA. UberEATS is available from 11am – 2pm in Manhattan between
14th Street and 59th Street.
Volvic is ramping up their marketing efforts in the U.S. market,
specifically focused on building its presence in New York, Chicago, San
Francisco, Miami, Washington D.C. and Los Angeles. The brand has
revamped the North American website, updated the logo and reinvigorated
the packaging.
“We’re very excited about growing our footprint in the U.S., starting
with New York, and introducing more people to Volvic water’s pure taste,
which has become a well-known water brand in Europe loved by so many,”
said Olivier Sonnois, CEO of Brands Within Reach, the exclusive sales
and marketing agent in the United States and Canada of Volvic.
“Celebrating National Pastry Day is just the first of many exciting
activities we have planned for the next year that will surprise and
delight customers.”
Volvic water comes from one of the largest and oldest preserved
ecosystems on the planet: the Regional Natural Park of Volcanoes in
Auvergne, France. Different from any other water brand in the world,
Volvic water is created from rainwater that slowly goes through a
natural filtration seeping through six porous layers of ancient volcanic
rocks. During this underground journey, Volvic water captures its unique
mineral composition. The water is collected at 90 meters deep and
bottled exclusively at its source, the Clairvic Spring in the town of
Volvic, France. This Mother-Nature process is what makes Volvic’s pure,
natural taste and one of Europe’s preferred water brands.
The Auvergne region is an ancient protected area known for its
impressive landscape, and attracts outdoor enthusiasts from around the
world seeking adventure and activities immersed in its natural
environment.
Throughout 2016, Volvic will have several surprises in store for its
fans and customers, in some of the most unexpected of places. Follow
Volvic on social media at Twitter.com/VolvicUSA,
Facebook.com/VolvicUSA
and Instagram.com/VolvicUSA
to learn more.
Volvic water is available at most natural food stores, specialty food
stores and select supermarket and drug stores including delivery
services. For a full list, visit www.volvic-na.com.
Contacts
AWESTRUCK Marketing Group
Sarah Cooke, 561-315-6946
sarahc@getawestruck.com
