Barnes & Noble Announces That Harry Potter and the Cursed Child Is the Company’s Most Pre-Ordered Book Since Harry Potter and the Deathly Hallows in 2007
Barnes & Noble Guarantees Delivery of the New Harry Potter
Book on Monday August 1 for Online Pre-Orders at BN.com Placed by Noon
ET on Friday, July 29
Harry Potter and the Cursed Child Expected to Be Barnes
& Noble’s Biggest Selling Book of the Year
NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail
bookseller and a leading retailer of content, digital media and
educational products, today announced that Harry Potter and the
Cursed Child – Parts I & II is the Company’s most pre-ordered
book since Harry Potter and the Deathly Hallows in 2007. The new Harry
Potter book will be released at midnight on July 31, and Barnes &
Noble is guaranteeing delivery on Monday, August 1, for online
pre-orders at BN.com, and in-store ship-to-home pre-orders, placed by
noon ET on Friday, July 29.
Following its announcement in February, Harry Potter and the Cursed
Child has been no. 1 on the BN.com bestseller list, and is expected
to be Barnes & Noble’s biggest book of the year. Stores across the
country are currently preparing to host the fan-favorite Countdown to
Midnight Magic parties on July 30 at 8pm, leading up to the midnight
release of the book (July 31).
Based on an original new story by J.K. Rowling, John Tiffany and Jack
Thorne, Harry Potter and the Cursed Child – Parts I & II is
a new play by Jack Thorne, and the first official Harry Potter
story to be presented on stage. The new script book, Harry Potter and
the Cursed Child – Parts I & II, is the eighth story in the Harry
Potter series.
“Harry Potter and the Cursed Child is Barnes & Noble’s most
pre-ordered book since Harry Potter and the Deathly Hallows,
and we expect it to be our biggest selling book of the year,” said Mary
Amicucci, Chief Merchandising Officer at Barnes & Noble. “To guarantee
that our customers get the new Harry Potter book as quickly as
possible, Barnes & Noble is the only national retailer that’s
guaranteeing delivery of the book on August 1, for both online and
ship-to-home pre-orders placed by noon ET on Friday, July 29. Our
booksellers are also preparing to host big crowds for our signature
Midnight Magic parties on July 30.”
Countdown to Midnight Magic Party–Saturday, July 30, at 8PM
Harry Potter is back, and on Saturday, July 30, at 8PM, Barnes &
Noble stores nationwide will host a special Countdown to Midnight Magic
Party leading up to the release of Harry Potter and the Cursed Child
– Parts I & II, which goes on sale July 31 at midnight. The
party will feature trivia, costume contests, face-painting, wand-making
and a special Muggle Wall where customers can share their favorite
memories of Harry Potter. Additionally, customers can
still enter the Barnes & Noble exclusive Harry Potter Limited
Edition Cover Prints Sweepstakes for a chance to win a set of 7 Harry
Potter Limited Edition Cover Prints*. The sweepstakes launched
during Barnes & Noble’s “Relive the Magic” event on June 24 and two
customers from each store who enter the sweepstakes will be chosen as
winners at random at the Countdown to Midnight Magic Party.
On Sunday, July 31, customers can return to their local store to discuss
the new book and participate in special Harry Potter-themed
events and activities, as a follow-up to the Countdown to Midnight Magic
Party the night before.
There’s still time for customers to pre-order their copy of Harry
Potter and the Cursed Child – Parts I & II at Barnes & Noble
stores nationwide and online at BN.com,
with guaranteed delivery by Monday, August 1 for pre-orders placed by
noon ET on Friday, July 29. Harry Potter and the Cursed Child – Parts
I & II is also available to pre-order in eBook format on NOOK®
devices and the Free NOOK Reading App™ for Android™.
For more information visit NOOK.com.
The Harry Potter celebrations will continue on into the fall, as
Barnes & Noble commemorates the release of Harry Potter and the
Chamber of Secrets: The Illustrated Edition in October and the
highly anticipated Fantastic Beasts and Where to Find Them movie,
which arrives in theaters in November. More details on these events will
be announced in the coming months.
Customers in attendance at Barnes & Noble’s Harry Potter
events are encouraged to upload pictures of themselves having fun to
their social media channels using the hashtags #BNHP and #ReadTheMagic.
For more information, they should visit bn.com/harrypotterevents
or follow Barnes & Noble on Twitter,
Instagram,
Tumblr
and like Barnes & Noble on Facebook.
*Two (2) Winners from each store will be chosen at random on or about
July 31 at 12:00AM to receive a set of seven (7) Harry Potter
Limited Edition Cover Prints (ARV $140.00). No Purchase necessary to
enter or win. Must be 13 years of age or older and a resident of the
U.S. to enter. Void where prohibited by law. See a Bookseller for
complete details and Official Rules.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s
largest retail bookseller, and a leading retailer of content, digital
media and educational products. The Company operates 640 Barnes & Noble
bookstores in 50 states, and one of the Web’s premier e-commerce sites,
BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4 million digital books in the US (www.nook.com),
plus periodicals and comics, and offers the ability to enjoy content
across a wide array of popular devices through Free NOOK Reading Apps™
available for Android™, iOS® and Windows®.
General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers®,
Barnes & Noble.com® and Discover Great New Writers®
are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK®
and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.
For more information on Barnes & Noble, follow us on Twitter,
Instagram
and Tumblr,
and like us on Facebook.
For more information on NOOK, follow us on Twitter
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Contacts
Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Senior
Vice President
Corporate Communications
mkeating@bn.com
or
Alan
McNamara, 212-633-3379
Senior Director
Corporate Communications
amcnamara@bn.com
