Coyuchi, Pioneer in Organic Linens, to Re-Invent How America Consumes with First Circular Economy in Home Textiles

Coyuchi For Life Subscription Service To Provide Customers A
Guilt-Free Way To Get New Sheets And Towels While Keeping Old Ones Out
Of Landfills

SAN FRANCISCO–(BUSINESS WIRE)–#earthday–With more than 10 million tons of textile waste ending up in America’s
landfills each year, San Francisco-based Coyuchi, pioneers in
coastal-inspired organic cotton linens, today announces ‘Coyuchi for
Life’, a first-of-its-kind subscription model that provides customers
with new, fresh GOTS-certified organic sheets, towels and duvets
regularly, while taking back their old ones and keeping them out of
landfills.

This new subscription service helps build a more sustainable supply
chain by looping products back into the secondary markets or materials
stream. The returned linens will be renewed or upcycled for other
purposes and attain a new life of their own. If not salvageable in their
current form, the materials will be organized by type, and processed
into a new yarn. Nothing will go to a landfill.

“We all love the luxury of fresh, new sheets and towels, but we also
care deeply about the world we live in,” said Coyuchi CEO and President,
Eileen Mockus. “With this new subscription offering, we can finally
achieve a circular economy with linens, which has been the missing link
in bringing more sustainability to the subscription economy and to home
textiles for consumers.”

According to Credit Suisse, subscription-based goods and services in the
U.S. totaled $420-billion in 2015. Honoring this growing trend in
consumer purchasing patterns, particularly among millenials, Coyuchi
Board Chair, Kevin Surace added “Coyuchi for Life is a seminal example
of where innovation, a marketplace demand for transparency and organics,
and a big shift towards an ‘I don’t need to own it’ economy are
converging. The Coyuchi for Life program promotes today’s more conscious
consumption, moving away from the old model of own it, use it, and then
throw it away. I believe this is the most exciting and potentially
disruptive change to occur in retail in 100 years.”

How the Coyuchi for Life program works:

Customers visit Coyuchi.com and:

• Select their organic sheets, towels and duvets, which come in several
  colors and sizes.
• Choose how often they want new ones sent; every 6, 12 or 24 months.
• At the selected renewal date, customers receive their new linens, and
• Use a Coyuchi return label to ship back their old linens to Coyuchi
  for renewal or recycling.

Monthly subscription costs can be as low as $5 per month for towel sets
and $9 per month for queen-size sheet sets with a 24-month subscription.
At time of replenishment, customers have the opportunity to change their
linens’ colors and sizes and to upgrade or add to their subscriptions.

Coyuchi products, including those available through the Coyuchi for Life
program, are produced using natural and organic fibers, free of the
toxic dyes, bleaches and finishes used in conventional textiles. All
Coyuchi cotton is 100% certified organic. Coyuchi is certified to the
Global Organic Textile Standard (GOTS), the world’s leading textile
processing standard for organic fibers and in 2014 began working with
Fair Trade USA, Fair Trade Certified™, a product certification program
that promotes equitable trade practices, working with farms and
factories around the world to improve wages, benefits and conditions for
workers.

Customers can take part in the new Coyuchi For Life subscription service
online at www.coyuchi.com/forlife.

About Coyuchi

Founded 20 years ago in Point Reyes Station on the Northern California
Coast and based today in San Francisco, Coyuchi has been a pioneer in
bringing organic cotton bedding to the US market. Mission-driven, the
company is committed to creating thoughtfully designed, quality bedding,
bath and loungewear that are friendly to both people and planet.
Inspired by nature and the raw beauty of the California coastline,
Coyuchi designs reflect the simple, relaxed elegance found wherever
water meets the land. Minimally processed fibers and responsible
production practices are used to ensure everything created reflects the
Company’s core ideals: sustainability, organic & natural fibers and a
truly human commitment to the hands that touch each product.

Coyuchi can be found at fine retailers across the US and Canada, as well
as available for purchase online at www.coyuchi.com.
Customers can also engage with the Coyuchi brand and its fans on Facebook, Pinterest, Instagram and Twitter.

Contacts

Media Contact
Signature Green
Melanie
Frenkel, 602-476-2547
Melanie@signaturepublicrelations.com