Jo-Ann Stores Announces Acquisition of Creativebug

HUDSON, Ohio–(BUSINESS WIRE)–Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft
specialty retailer, today announced that it has acquired Creativebug,
LLC, a leading content provider of inspirational and educational videos
on a wide range of topics in the arts and crafts sector. The purchase
further establishes Jo-Ann Stores as a leader in the crafting industry,
providing customers with an expanded offering of on-trend project ideas
and classes, anytime and anywhere.

Creativebug, based in San Francisco, was founded in 2012 and offers an
extensive array of online video arts and crafts workshops and
techniques. Creativebug’s motto, “You’re more creative than you think,”
encourages a creative lifestyle and a commitment to making the world a
more beautiful place. Through a subscription, crafting enthusiasts are
provided access to over 1,000 high-definition video classes where they
can learn how to paint, draw, sew, quilt, knit, crochet, throw a DIY
party and more. The classes, taught by top designers and artists,
capture the intimate experience of learning alongside an expert.

“This acquisition demonstrates the continued growth and leadership
position of Jo-Ann Stores,” said Jill Soltau, President and CEO, Jo-Ann
Stores. “We strive to be an all-encompassing resource for customers who
are passionate about sewing and crafting, offering a vast product
selection as well as the instruction and support needed to complete any
project. Acquiring Creativebug was therefore a natural fit for the
company, helping to expand the on-trend inspirational and educational
content we can offer our customers.”

Creativebug will maintain its headquarters in San Francisco, with Ursula
Morgan continuing to lead the team as President and CEO of Creativebug,
a distinct business unit within Jo-Ann.

“We are delighted to join forces with Jo-Ann Stores. It is a perfect
marriage, which will allow us the opportunity to reach a greater
audience of both seasoned and new crafters,” said Ursula Morgan, CEO,
Creativebug. “We both share a deep commitment to producing the best
inspiration, and we look forward to growing our community of avid
creators and crafters who share our passion for all things handmade!”

About Jo-Ann Stores, LLC

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft
retailer with locations in 49 states, was founded in 1943 as a single
retail store. Today, approximately 860 Jo-Ann stores across the country
provide consumers all the fabrics, craft supplies and inspiration they
need, conveniently under one roof. For additional information, visit
To make creative connections, visit

About Creativebug

Creativebug is an online learning community for DIY crafters, producing
award-winning inspirational and educational videos. Founded in 2012,
Creativebug is known for its all-star lineup of instructors and video
classes that walk you through creative projects from start to finish.
Members enjoy unlimited access to classes in painting, drawing, sewing,
quilting, cake decorating, knitting, crochet and more. There is truly
something for everyone in Creativebug’s growing library of more than
1000 classes. To learn more, visit


Jo-Ann Fabric and Craft Stores
Corporate Communications