Koolaburra by UGG Officially Launches with Collection of Carefree Casuals

Chic and endlessly wearable, Koolaburra is a must-have for the modern
gal

NEW YORK–(BUSINESS WIRE)–Just in time for fall, Koolaburra by UGG® (a division of Deckers Brands,
NYSE:DECK) is officially launching in retail stores nationwide in early
September. The free-spirited little sister to the UGG® brand, the
collection comprises a spectrum of boots and slippers in a range of
heights and silhouettes. Endlessly chic and effortlessly wearable, the
brand’s carefree casuals offer the burgeoning fashionista elevated style
and quality at wallet-friendly prices.

With 10 silhouettes ranging from $40 to under $100 USD, the fall 2016
collection comprises a range of street-ready styles that merge a mix of
materials from soft suede to plush sheepskin, and are grounded in a
durable, wear-everywhere sole designed for the girl-on-the-go.
Affectionately coined “Koola” by the sartorially savvy set, the colorful
collection takes cues from the latest festival fashions and are rife
with flirty fringe and beautiful bows.

“We’re excited to officially announce the launch of our Koolaburra by
UGG brand since first acquiring the brand last year,” says Jennifer
Somer, Vice President, UGG® Women’s & Lifestyle and Koolaburra®. “Bringing
better quality footwear to the cool, carefree and casual modern girl on
a budget, Koolaburra will focus on delivering better style and quality
footwear to the mid-tier market.”

For access to images of the fall 2016 collection, please click
here or for more information on Koolaburra by UGG® please visit www.koolaburra.com.

About the Koolaburra by UGG® brand

Founded in Santa Barbara, California; Koolaburra® footwear delivers
unmatched comfort, superior quality, and effortless style at accessible
price points. Relaunched in fall 2016, the Koolaburra® brand’s new
spring 2017 line is available at select retailers in North America. For
more information visit www.koolaburra.com.

Contacts

Deckers Brands
Lindsey DiCola, 212-247-8552
lindsey.dicola@deckers.com
or
Matthew
Magnin, 212-247-8552
matthew.magnin@deckers.com