PetSmart® Opens the First PetSmart Pet Spa Store™, an Innovative Retail Concept Focusing on the Pet Lifestyle Experience

New Store in Oceanside, New York, Features Spa-Inspired Modern
Design, Upscale Grooming Services, Self-Service Dog Wash and Amenities
for Both Pets and Humans: Baked Dog Treats, Coffee Bar

PHOENIX–(BUSINESS WIRE)–PetSmart is pleased to announce the grand opening this Saturday of its
new concept store, the PetSmart Pet Spa in Oceanside, New York. The new
store by North America’s largest pet specialty retailer features
innovative elements aimed at offering an enhanced pet lifestyle customer
experience and is intended to test out various ideas for consideration
within PetSmart’s 1,460-plus and growing store chain.


The new PetSmart Pet Spa store, located at 529 Atlantic Ave, features a
heavy emphasis on pet services and has a unique, modern design with
approximately 7,400 square feet of space – a smaller footprint than
PetSmart’s typical stores, which average about 18,000-20,000 square
feet. According to the American Pet Products Association, Americans
spent more than $60 billion on their pets last year, including on
services such as grooming, and the new store is intended to draw and
gain insights from this important trend.

The store features a first for PetSmart stores, a self-service dog wash
where pet parents can bond as they personally bathe their pups. Pet
parents can also choose from a range of grooming services where pets
receive hands-on care by academy-trained, certified stylists dedicated
to making pets look and feel their best. The store’s pet food collection
includes a refrigerator/freezer section and is focused on pinnacle
natural nutrition – high-protein, grain-free, organic and raw food
including such brands as Blue Buffalo®, Natural Balance®, Nature’s
Variety® Instinct®, Only Natural Pet® and Wellness®. Also featured is
prescription pet food for a range of pet health needs from Royal
Canin Veterinary Diet®. A high-end capsule collection of pet essentials
such as collars, beds, leashes, toys and pet gift ideas rounds out the
product assortment.

A coffee bar-lounge area provides complimentary coffee and comfortable
seating for pet parents, while pets receive grooming services, or for a
break after the energetic fun of a self dog wash. A pet hospital
operated by PetSmart partner Banfield® is adjacent and among the largest
of its kind at a PetSmart store.

“In order to innovate at retail, you have to try new concepts and that’s
really what the PetSmart Pet Spa in Oceanside, New York, is all about,”
said Eran Cohen, chief customer experience officer, PetSmart. “Like any
spa, our Pet Spa store is intended to provide the amenities and comforts
to enhance one’s lifestyle, but this time with your pet. This
first-of-its-kind PetSmart store allows pet parents to bond with their
dog using our unique self-service dog wash or hang out in the comfort of
the coffee bar, while pets are being groomed by our talented associates.
We are eager to see consumer reaction to the Pet Spa concept, learn from
our Oceanside customers and apply that learning going forward.”

Store Details Include:

  • Modern Pet-Lifestyle Design – the first thing customers will
    see when they walk in the door of the PetSmart Pet Spa is an overall
    modern aesthetic and a circular “concierge” desk featuring a bakery
    case chock full of baked dog treats.
  • Self-Service Dog Wash – three self-service dog wash bays give
    pet parents an easy solution to bathe and bond with their pet,
    especially after a day at the beach, which is just a few miles away.
    The washing stations feature wall-mounted washing and drying equipment
    and an array of complimentary shampoos and conditioners that address a
    range of needs from de-shedding to skin sensitivities.
  • Grooming Salon – the grooming salon is positioned directly next
    to the self dog wash area with fun header signage above: “lather,
    rinse, repeat…or leave the styling to us.” The salon features a
    completely new and unique layout with five grooming stations anchored
    by a large circular column with wide, easy-to-maneuver table top
    spaces for the PetSmart grooming staff – all of whom are
    academy-trained and undergo 400 hours of certification training. A
    bathing area with stainless steel tubs allows for washing the pups and
    a movable kennel area with high-velocity no-heat dryers comfortably
    air-dry pups after a comforting hand-towel drying. Stools just outside
    the windowed grooming space allow pet parents to observe their pets as
    they receive their services. Near the salon is an expanded collection
    of at-home pet grooming supplies from popular human brands like CHI®,
    Burt’s Bees®, as well as pet brand, Furminator®.
  • Coffee Bar-Lounge Area – seating for 12-plus and complimentary
    single serve beverages from MARS DRINKS including pressure brewed
    espresso, fresh-ground coffee, real-leaf teas, hot chocolate,
    cappuccinos, lattes and more.
  • Retail Space – features high-end pet essentials including
    collars, leashes, beds, toys and great pet gift ideas, as well as
    all-natural, wholesome pinnacle pet food – a rapidly growing segment
    among PetSmart shoppers and pet parents.
  • Banfield Pet Hospital – is adjacent to the Spa space and shares
    the same front door and includes its own check-in desk and waiting
    area. This pet hospital is among the largest inside a PetSmart store
    and includes surgical rooms, x-ray rooms, a feline room, comfort room
    and kennels.

Grand Opening Festivities

To celebrate the grand opening of the PetSmart Pet Spa, PetSmart is
having a grand opening event this coming Sat., Aug. 20, starting with a
ribbon-cutting ceremony at 9 a.m. Pet parents are encouraged to attend
and bring their four-legged friends to join in the fun!

The first 50 shoppers will receive a mystery gift card (values range
from $5 up to $50) and all shoppers will receive free giveaways such as
t-shirts, pet treat samples, pet toys and discount coupons on services
and products featured in the new store.*

What: PetSmart Grand Opening celebration
When: Sat.,
Aug. 20, 2016, 9 a.m.
Where: PetSmart, 529 Atlantic Ave.

*All grand opening giveaways available while supplies last.

About PetSmart

PetSmart,
Inc.
is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This vision impacts
everything we do for our customers, the way we support our associates
and how we give back to our communities. We employ approximately 53,000
associates, operate 1,466 pet stores in the United States, Canada and
Puerto Rico and 203 in-store PetSmart®
PetsHotel®
dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including PetSmart.com,
PetFoodDirect.com,
Pet360.com
and petMD.com
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart Charities® and
PetSmart Charities™ of Canada, PetSmart helps to save the lives of more
than 500,000 homeless pets each year.
Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts

Golin for PetSmart Inc.:
Danielle Bickelmann, 469-680-2503
dbickelmann@golin.com
or
PetSmart
Media Line:
623-587-2177