Target Makes Back-to-School Shopping Easier for Parents And Fun for Kids

Corp. (NYSE:TGT) will make getting ready for back to school quick and
easy for families this season. Guests preparing for a successful school
year will find a new way to shop for school supplies for the first time
online, easy-to-understand promotions and all the styles kids love.

School List Assist

Target is offering families a new way to make shopping for school
supplies hassle-free with School
List Assist
. The online hub, which is in beta, offers a curated
assortment of the most common K-8 supplies on the list and a convenient
new way for guests to find what they need. Parents can purchase the
school supplies their kids need and then pick them up in store or have
them shipped to their homes.

“When it comes to back-to-school shopping, we heard from our guests that
shopping for ‘the list’ is a top priority but also the biggest
challenge,” said Jason Goldberger, president
and Mobile. “School
List Assist
makes it easy for guests to shop for all of their
back-to-school supplies with just a few clicks – giving families more
time to look for the exciting things like Target’s backpacks, lunch kits
and first day of school outfits.”

Ways to Save

This year, Target will time its promotions to more closely reflect how
families shop for back to school. In addition, the promotions will be
simple and straight-forward. Early in the season, supplies will be
discounted through offers like BOGO 50 percent off supplies and BOGO 50
percent off favorite characters. Later in the season, promotions will
focus on apparel, including 40 percent off all denim, 30 percent off all
kids’ apparel and accessories and free shipping at
Target will also continue to offer additional ways to save every day
through Cartwheel.
holders always receive 5 percent off nearly all purchases at Target
stores and,
free shipping at
and 30 extra days for returns.

Stylish Supplies and Fashion Finds

Parents and kids will find a broad assortment of supplies, gear, apparel
and accessories to fit any kids’ unique sense of style. Top products and
trends include:

  • For young fashionistas, the new Stevies collection launches in all
    stores and online beginning the week of July 19. Stevies includes 30
    exclusive girls’ styles, with prices from $21.99 to $36.99. Designer
    Stevie Madden, daughter of renowned footwear designer Steve Madden, is
    Target’s youngest design partner.
  • For stylish kids on the move, Target has a larger assortment of
    stretchy denim styles than ever before.
  • Target will continue to offer school uniform staples at an incredible
    value, including an assortment of polos, pants, shorts, scooters,
    jumpers and more.
  • For DIY enthusiasts, Target will offer a collection of supplies
    featuring kraft paper and bright neon colors that are perfect for
    personalization. With a wide variety of washi tape, oversized
    stickers, paint markers and contact paper, students can make notebooks
    and folders their own.
  • For kids who love movie and TV characters, Target has apparel,
    accessories, school supplies, backpacks and lunch kits with Minions,
    , Avengers,
    Mutant Ninja Turtles
    , Frozen
    and more.
  • Philanthropic-minded students will love the new Yoobi X Usher
    collection, curated by Usher and designed by artist Jonni Cheatwood. Yoobi
    is a line of school supplies that gives back to classrooms in need in
    the U.S. with its “One for You, One for Me” giving model.
  • For eco-minded students, Embark
    use fabric made from 100 percent post-consumer plastic
    bottles—the material used for each backpack saves at least five water
    bottles from a landfill.
  • Other top trends in supplies this year include:

    • Feminine, preppy designs like big florals, small hearts, and
      striped chevron in a palette of fresh, poppy colors
    • Boho-inspired patterns influenced by street art with a festival
    • Sophisticated dark florals, animal prints, gold glitter and sparkle
    • Eighties-inspired prints like camo and bold geometric designs

Reaching Parents and Kids with Social Media Influencers

Target’s back-to-school marketing campaign celebrates the excitement of
going back to school. The campaign is full of energy and confidence and
showcases new styles and products that kids want and parents know they
need. Kids may also recognize popular online stars throughout the
campaign such as:

  • Maddie Ziegler, actor, model, and dancer, along with several other kid
    dancers, are featured in a denim commercial to highlight the style and
    comfort of the new assortment.
  • EvanTube, the YouTube phenomenon who reviews toys on his family
    friendly YouTube channel, appears in another commercial.

Giving Back, Easy as ABC

Music continues to be a defining element in Target’s advertising, and
this campaign features a fresh rendition of the familiar song “ABC,” by
singer-songwriter Tori Kelly whose debut album, “Unbreakable Smile,” is
available at Target with two exclusive bonus tracks. Beginning July 21,
fans can download the track for free at
For every download Target will donate five dollars of supplies to
schools through the Kids In Need Foundation. Target will donate a total
of up to $3.5 million in supplies, which equals 700,000 downloads. Once
the goal has been reached, the song will be available to stream on

About Target:

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,795
stores and at Since 1946, Target has given 5 percent of its
profit to communities, that giving equals more than $4 million a week.
For more information, visit
For a behind-the-scenes look at Target, visit
or follow @TargetNews
on Twitter.


Target Corporation
Amy Joiner, 612-761-7385
Target Public
Target Media Hotline, 612-696-3400