Thompson’s® WaterSeal® Expands Penetrating Timber Oil Line

New Additional Opacities Provide Countless Options to Beautify and
Protect Exterior Wood Items

UPPER SADDLE RIVER, N.J.–(BUSINESS WIRE)–Thompson’s WaterSeal, a leader in exterior wood protection, is offering
homeowners even more possibilities to beautify and protect their outdoor
living spaces, including decks, with the expansion of their Thompson’s
WaterSeal Penetrating Timber Oil product line. This unique triple blend
of penetrating oils will now be available in three opacities; clear,
transparent and semi-transparent and two new colors; Cedar and Mahogany.
The full collection of all-in-one, oil-based stains will be available
for purchase nationwide at The Home Depot, beginning in April, and can
be used on all exterior wood surfaces including hardwoods, such as teak
and mahogany.


The new expanded line of Penetrating Timber Oil offers convenient
features:

Added Customization

To help consumers create the deck of their dreams, Thompson’s WaterSeal
expanded their Penetrating Timber Oil line to offer a new element of
customization: three opacities. Penetrating Timber Oil encourages users
to select their favorite color option and desired level of wood grain
intensity:

  • Clear enhances the natural color of the wood, displaying the
    most wood grain
  • Transparent adds subtle color, allowing the beauty of the wood
    grain and texture to show through
  • Semi-Transparent delivers more depth of color, showing less
    wood grain while hiding imperfections in the wood

Color options for an additional level of customization include, Cedar,
Redwood, Mahogany, Teak and Walnut.

Outstanding Protection

Oil-based stains and sealers provide excellent protection from the
elements while offering a refined, finished look. The oils penetrate
into the pores of the wood while the premium oxide pigments provide
long-lasting, beautiful colors. Penetrating Timber Oil nourishes the
wood from within while preventing damage caused by water and intense
sunlight, ultimately extending the life of the wood as well as the
user’s investment.

Educational Product Packaging

Homeowners can feel confident they’re selecting the right product to
achieve their desired look with Penetrating Timber Oil’s new and
easy-to-shop packaging. The expanded label now includes a color-coded
opacity meter that clearly differentiates between the three opacities.
The new water beading graphic demonstrates the key benefit of using this
product on exterior wood items.

At Thompson’s WaterSeal, we’re always looking to the latest trends and
innovations in the home category to help inform how we can enhance our
products to exceed our customers’ expectations,” said Mike Kozlowski,
Director of Marketing for Thompson’s WaterSeal. “Combined with our
current product offerings, the expanded Penetrating Timber Oil line
offers our customers additional options to beautify and protect their
outdoor spaces when bringing interior design outside, a current trend
we’re seeing with homeowners.”

The expanded line of Thompson’s WaterSeal Penetrating Timber Oil will be
available for purchase at The Home Depot for $35-$39 per gallon. A
one-gallon can of stain will cover roughly 150 – 350 square feet and can
be applied using common deck staining tools. The product will be sold in
Thompson’s WaterSeal’s iconic square style can, making carrying and
pouring easy while the twist top ensures simple clean-up and easy
storage of excess product. For more information on Thompson’s
WaterSeal’s product offerings, project inspiration and how-to videos,
please visit https://www.youtube.com/user/thompsonswaterseal/featured.

About Thompson’s® WaterSeal®

The Thompson’s® WaterSeal® brand is an industry
leader in exterior stain and waterproofing products and has earned a
well-deserved reputation in identifying trends and emerging
technologies. Thompson’s® WaterSeal® products
offer powerful protection against water damage, guaranteed. With a full
line of cleaners, waterproofers and exterior stains, Thompson’s®
WaterSeal® products help homeowners protect and beautify
their outdoor living spaces.

Contacts

DeVries Global
Mitch Polikoff, 212-546-8656
mpolikoff@devriesglobal.com