Walmart Introduces New In-Store Collectibles Destination With New and Exclusive Products That Are Licensed To Thrill

Walmart stores to offer one-stop shop for pop culture merchandise and
the exclusive brick and mortar retail home for Loot Crate

BENTONVILLE, Ark.–(BUSINESS WIRE)–Walmart is levelling up its pop culture merchandise for fans, announcing
it will introduce a new, dedicated collectibles section in the
entertainment department of more than 3,500 stores starting the week of
Oct. 15. This new destination for collectors will feature:

• The exclusive brick and mortar retail home of Loot Crate, the
  popular subscription box will now be available for Walmart customers
  to purchase in store, debuting six different themed boxes featuring
  top movie, TV and game franchises reimagined as limited edition
  collectibles.
• An assortment of the best brands and selection of exclusive,
  accessories, toys, collectors boxes and more, with new and
  exclusive product from Funko, McFarlane Toys, and CultureFly.

“Pop culture fans are passionate about their fandoms and look for ways
to incorporate it into all aspects of their life,” said Brent Duwe,
senior buying manager, Walmart U.S. “We’re introducing a new assortment
to serve fans in a way we haven’t before. Our new collectibles section
will be a destination for our customers to find exclusive merchandise at
the best prices for all fandoms, with more to come!”

Fan-Favorite Merchandise For All The Fandoms

There has never been a better time to be a fan than now and Walmart is
excited to bring exclusive items for customers to show love for their
fandoms. Whether you’re a casual collector or a dyed in the wool fan,
there will be something for everyone.

Walmart will be the exclusive brick and mortar retail home for Loot
Crate, the worldwide leader in fan subscription boxes. Customers
will have their choice of six different boxes, all around a unique theme
such as Best of the 80s, Space Out, Merc with a Mouth, Not of this
World, Gaming Treasures, or Gaming Legends at launch for $19.88.

“We’re excited to curate fandom experiences with our partners at
Walmart,” said Chris Davis, CEO of Loot Crate. “Loot Crate creatively
collaborates with top licenses to deliver collectibles that are unique,
and something that super-fans could only find at fan conventions, but
now they can fill out their collections at Walmart stores nationwide.”

Funko Funatics will have a new spot to hunt Funko Pop! vinyl figures, as Funko
merchandise moves from the toy department to their new home in Walmart’s
collectibles section.

“We’re thrilled that Funko products will be joining the brand new
collectibles section at Walmart stores across the country,” said Brian
Mariotti, Funko Chief Executive Officer. “Collectibles is a brilliant
addition to the merchandise display as is evident by the millions of
people that shop pop culture favorites. We are eager to showcase Funko’s
vast assortment of Pop! products in this new area and continue bringing
joy to Walmart customers.”

Coming to stores and Walmart.com in late October, Walmart will have an
exclusive chrome Thanos in six different colors, one for each of the
Infinity Stones. But if you’re attending New York Comic Con, you might
be able to snap up the Mad Titan a little early. Follow our friends at Funko
for more details!

Joining Funko in their move from toys to collectibles will be products
from celebrated action figure maker McFarlane
Toys. In addition to the exclusive NBA 2K19 line of figures, Walmart
will have three exclusive figures from EA SPORTS™ Madden NFL 19 Ultimate
Team: Tom Brady, Dak Prescott, and Jason Witten. Plus, fans of Stranger
Things will be able to find Upside Down Will in mid-October.

Finally, following a successful launch last holiday season, CultureFly
returns to Walmart with their exclusive collector’s boxes, featuring
unique products fans are sure to love. Customers will have their choice
of boxes featuring a variety of items from Harry Potter, Fallout, Rick &
Morty, and PlayStation for $19.88.

“Working with Walmart to bring new CultureFly boxes to their new
collectibles section has been exciting,” said Edward Erani, CultureFly,
Co-Founder. “I am confident that consumers will fall in love with the
assortment and feel like they are walking a mini comic-con at their
local Walmart.”

This news follows a recent announcement from Walmart to offer more toys
than ever before and deliver the best shopping experience through
in-store events and demos, and a new specialty toy experience online.

For more information, please visit http://news.walmart.com.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and
through their mobile devices. Each week, nearly 265 million customers
and members visit our more than 11,200 stores under 55 banners in 27
countries and eCommerce websites. With fiscal year 2018 revenue of
$500.3 billion, Walmart employs over 2.2 million associates worldwide.
Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart and
on Twitter at http://twitter.com/walmart.

Contacts

Walmart
Erica Jones, 800-331-0085
news.walmart.com/reporter